Step into Behind the Screens, an immersive exhibition where visitors of all ages explore the digital world in playful and eye-opening ways. Through hands-on activities, guests discover how online characters are shaped by likes, comments, and virtual connections, gaining fresh insights into the hidden impact of our digital lives, all while sharing in the magic behind the screen.

Building on its international success after premiering at Madatech: Israel National Museum of Science Technology and Space, and engaging hundreds of thousands worldwide, this upgraded version introduces a powerful new feature: AI-driven personalization. Each visitor’s journey is tracked through the exhibition, culminating in a customized experience summary delivered at the end, making every visit truly one of a kind.